![]() ![]() ![]() The station's local ownership came to an end in 1994, when the station was bought by the Dallas-based Belo Corporation. Many of the ads in the campaign, which continues to this day, feature well-known area musicians and singers. The one-minute spots focus on the region's musical and cultural heritage, and also showcase life in southeastern Louisiana. In 1990, WWL-TV began running one of the most successful station image campaigns in the United States with the debut of its "Spirit of Louisiana" promotions. ( CHEK-TV in Victoria, British Columbia, Canada was similarly acquired by an employee-led group in 2009, which narrowly avoided the station's shutdown.) It was the first (and thus far, only) time that an employee-investor group acquired a U.S. Michael Early and longtime news director and station editorialist Phil Johnson, the employees group bought the station, with the deal closing on August 27, 1990. WWL radio and its FM sister station, WLMG (101.5) were purchased by Keymarket Communications, while WWL-TV's employees formed a group called Rampart Broadcasting (named after the road, Rampart Street, where the station's studio facility is located). In 1989, Loyola sold its media properties to different owners. The channel airs rebroadcasts and live simulcasts of local newscasts seen on WWL-TV, along with breaking news coverage that does not necessarily warrant extended coverage on channel 4. NewsWatch 15 was one of the first regional cable news channels in the United States at the time. In 1988, WWL-TV and Cox Cable, the major cable provider serving areas of Greater New Orleans located south of Lake Pontchartrain, entered into a joint venture to form a cable-only news channel called NewsWatch 15 (named after the cable slot on Cox where the channel is carried). By the early 1980s, WWL-TV had emerged as the market's ratings leader. ![]() By comparison, WWL-TV, as the only locally owned station, heavily stressed its local roots. sold WDSU to South Carolina-based Cosmos Broadcasting in 1972, it began deemphasizing local features in favor of its highly regarded newscasts. Channel 4 competed head-to-head with NBC affiliate WDSU for first place during the 1960s and 1970s. WWL-TV has been an affiliate of the CBS television network since its inception, as WWL radio had been (and still is) an affiliate of the CBS Radio Network (now CBS News Radio) since 1935. It was originally owned by Loyola University of the South (now Loyola University New Orleans it was one of a very few handful of commercial TV stations owned by a university), which also owned radio station WWL 870 AM. Coincidentally, it was the fourth television station (and the third commercial station) to sign on in the New Orleans media market, behind WDSU-TV (channel 6), WJMR-TV (channel 61, now WVUE-DT on channel 8) and non-commercial WYES-TV (channel 8, now on channel 12)-all signing on in under a timeframe of nine years. The station first signed on the air on September 7, 1957. WWL-TV formerly served as the CBS affiliate of record for the Gulf Coast region of Mississippi, until ABC affiliate WLOX (channel 13) in Biloxi launched a CBS-affiliated digital subchannel in 2012. Both stations share studios on Rampart Street in the historic French Quarter district, while WWL-TV's transmitter is located on Cooper Road in Terrytown, Louisiana. alongside Slidell-licensed MyNetworkTV affiliate WUPL (channel 54). ![]() WWL-TV (channel 4) is a television station in New Orleans, Louisiana, United States, affiliated with CBS. ![]()
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